The Launch Sprint is the in-house methodology we built that allows us to create your growth strategy after delving into your product, market, and untapped opportunities that lie ahead.
With our Launch Sprint, we will:
- Map your growth journey with marketing channels, funnels and forecasts
- Define the targeted audience and build messages they will respond to
- Launch our first marketing actions and get initial results in less than 10 working days
It all starts with your audience
Building a business is hard. Surely, having a strong product is a must to enable any kind of remarkable business growth. However, as an external growth partner, what we care about is your customers. We need to understand them deeply and why they would buy your solution.
We combine several business strategies and methodologies which we'll explore in a couple of workshops. In a nutshell, the idea is to understand what your customers care about, what is unique about your product. By combining both pieces of research, we will understand the key messages we need to share with our targeted audience.
Once we believe we found what will resonate with them (i.e. we'll need to develop 3-5 different key messages). Market validation will come in the next stage.
Even better, by deeply understanding your customers, your product and your market, we can then build the ideal end-to-end funnel from lead generation to referral and retention.
Build a bespoke growth map
Today, you cannot simply rely on paid advertising to drive sales and hope for the best. Whether you're a SaaS or an E-commerce platform, B2B or B2C, there are a dozen strategic questions we need to answer together. We will then be able to draw your growth map.
It's not any kind of map: expect a dynamic funnel built with forecasts so that we can also set clear KPIs when we deploy the strategy.
From then it's all about deploying the growth map and starting an exciting journey for a 3 months cycle.
Ready to start mapping?
Launch Mappers is an on-demand modular growth marketing team powered by experienced channel specialists. We map growth strategies and implement them over time for early-stage businesses.
If you're ready to start visualising your bespoke growth map, you can get a sneak peek here.
